Katharine Hamnett ‘Project Ocean’

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THE BRIEF

Working closely with Selfridges, Surgery Group communicated designer Katharine Hamnett’s ‘Project Ocean’, a project designed to raise awareness of over fishing.

THE METHOD

Katharine Hamnett collaborated on this capsule collection with Selfridges, who ensured the message was communicated for one month through visual merchandising and store dressing. Project Ocean was exclusive to Selfridges with the product being introduced to a wide audience, ensuring they were made aware of such a pressing issue.

THE RESULTS

The total PR Value for Katharine Hamnetts ‘Project Ocean’ during it’s rst month was of £534,865.00 with 83 pieces of coverage achieved across key publications. Coverage was included in i-D magazine, Metro, Independent, Glamour, Grazia, InStyle and Tatler.



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