Quinteassential

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THE BRIEF

Surgery Group was tasked to host the London launch of the Amanda Wakeley X Quintessential Teas collaboration blend, The Wakeley. This was the first ever designer tea, a blend made exclusively for Amanda. This innovative concept not only focuses on the well documented health & beauty benefits of tea but sees high tea meet high fashion. Surgery Group communicated the collaboration to all premium titles and arrange profiles and news and product sell in.

THE METHOD

Surgery Group arranged the London launch in a premium central London venue. A very low-key, intimate preview of the exclusive collaboration attended by Quinteassential Teas Founder Bernadine Tay and Amanda Wakeley herself. During the event press has the opportunity to experience The Wakeley as well as having their own bespoke tea blend designed for them by. This all took place whist enjoying a relaxed and laid-back luxury breakfast.

Surgery Group were tasked with communicating the collaboration working on securing news, as well as shopping pages to create a buzz around the collection launch. Surgery also produced beautifully package gifts for top tier editors, VIP and travel bloggers to drive engagement.

THE RESULT

Surgery Group arranged a Q&A exclusive with Amanda Wakeley on WWD and further Q&A’s with Red Magazine, Luxury London, Stylenest and Totally Aesthetic Magazine to be published post event. Further premium titles attended including weekly supplement ES Magazine and Stylist and glossie monthly magazines Harper’s Bazaar and InStyle.



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