Rankin X Oliver Spencer

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THE BRIEF

Further enhance the Oliver Spencer label to develop profile and increase media awareness.

THE METHOD

Surgery Group worked with the British Fashion Council placing the label on the London Collection Men show schedule to provide a platform for the brand seen by an international audience of buyers and media.

THE RESULT

Profile features of Oliver Spencer have increased 50% year-on-year, international markets and stockists have been added and international press coverage has increased and includes titles such as Hypebeast.com, La Figaro, The Daily Telegraph and GQ platforms.



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