Secure press coverage on the Trekstock Great Gatsby event and the charity itself including its One Direction ambassadors.
Worked with the charity and Trekstock Ambassador One Direction’s Liam Payne.
Surgery Group managed the press for the event, photography and post syndication in order to create maximum exposure for both the charity and the One Direction ambassadors.
Surgery secured 26 pieces of coverage on the event within next day and social editorial. Which accumulated to a total circulation of 905,036, 341, total PR value of £362,760 a social media reach of 90,430,000. In doing so, Surgery helped to raise awareness for Trekstock .