Fashion
WRANGLER ICONS
THE BRIEF Surgery held a series of events to celebrate the launch of Wrangler’s first global collection, ICONS. THE METHOD Wrangler opened a pop-up shop on Brewer Street Soho for
ALDO RISE LAUNCH
THE BRIEF We were challenged by ALDO to reposition them in the market place, increase fashion credentials by appealing to the fashion industry’s early adopters and opening and opening up
WRANGLER GLOBAL PR
THE BRIEF Surgery was appointed lead agency for Wrangler Europe, managing all satellite agencies. THE METHOD Surgery was in-charge of managing all 17 satellite agencies working across look book creation,
ELLESSE DIGITAL GLOBAL STRATEGY
THE BRIEF Surgery launched Ellesse’s global campaign, reaching out to all key marketings including Europe and Asia. By creating a unique cam- paign, Surgery managed to increase Ellesse’s reach and
FIORELLI BREAKFAST
THE BRIEF Surgery held a breakfast at Christopher’s in Covent Garden on International Women’s Day to launch bag brand, Fiorelli’s, AW18 collection. THE METHOD Surgery invited key members of UK
WRANGLER BLUE & YELLOW REVIVAL EVENT
THE BRIEF Surgery hosted a Revival Party to celebrate the launch of, heritage denim brand, Wrangler’s Blue & Yellow Spring Summer 18 collection. THE METHOD Taking over an underground car
OLIVER SPENCER AW19 LFWM: THE ROYAL ACADEMY
THE BRIEF Surgery held the Oliver Spencer AW19 LFWM show at the new Lecture Theatre at The Royal Academy. THE METHOD Surgery invited key members of UK and International menswear
GARCON JON X MONCLER
THE BRIEF Surgery partnered with renowned fashion photographer, Garcon Jon, on a staged “street style” shoot during London Fashion Week for Marcolin eyewear brand, Moncler. THE METHOD Surgery sourced three
OLIVER SPENCER X WOLFGANG BUTTRESS
THE BRIEF Surgery held an event at the Oliver Spencer Soho Store in celebration of an installation championing sustainability by renowned environmental artist, Wolfgang Buttress. THE METHOD The installation marked
Katharine Hamnett ‘Project Ocean’
THE BRIEFWorking closely with Selfridges, Surgery Group communicated designer Katharine Hamnett’s ‘Project Ocean’, a project designed to raise awareness of over fishing. THE METHODKatharine Hamnett collaborated on this capsule collection with Selfridges, who