ELLESSE DIGITAL GLOBAL STRATEGY

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THE BRIEF

Surgery launched Ellesse’s global campaign, reaching out to all key marketings including Europe and Asia. By creating a unique cam- paign, Surgery managed to increase Ellesse’s reach and influence to 63%. Surgery strategically communicated Ellesse’s key messages to their international partners whilst changing the perception of the brand amongst all consumers.

THE METHOD

We advised Ellesse on a strategic and creative level, by creating innovative and relevant PR strategies that lent themselves across all main markets, including Spain, Italy, Brazil and Korea. Furthermore we developed global press kits for each partner, so that news stories were sold in at the same time to similar publications.

THE RESULT

Amongst other things we created a Sport & the City Photography competition which launched in 118 countries, 700 images were up- loaded to an online gallery and 40,000 votes were compiled. Further- more we set-up three artist collaborations to design a t-shirt collec- tion, which was successfully sold within their main markets. We also set-up a collaboration with the Italian brand Piaggio and created a limited edition Piaggio bike.

Project Details

Date: February 14, 2019



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