FIORELLI BREAKFAST

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THE BRIEF

Surgery held a breakfast at Christopher’s in Covent Garden on International Women’s Day to launch bag brand, Fiorelli’s, AW18 collection.

THE METHOD

Surgery invited key members of UK womenswear press as well as influencers to attend the breakfast held at Christopher’s in Covent Garden. Attendees enjoyed a continental breakfast buffet, tea and coffee as they browsed Fiorelli’s new collection. Surgery hired British artist, Charlotte Edey, to make bespoke notecards at the event for attendees with illustrations of their choice.

THE RESULT

Surgery achieved a 442K reach from influencer and publication posts at the event. Call-ins for the AW18 collection consequently increased as did brand awareness amongst womenswear press. Surgery achieved a PR Value of £242,000 for the AW18 season.

Project Details

Date: February 14, 2019



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