MONDRIAN HOTEL

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THE BRIEF

Surgery hosted a launch party for the Southbank Mondrian Hotel, restaurants, bars and spa for key UK press, media, VIP’s and influencers.

THE METHOD

Surgery hosted the launch event attended by over 400 guests including a mix of VIPs such as Tinie Tempah, Noel Gallagher, Sadie Frost, and Millie Mackintosh as well as top tier UK press. Alongside the event, Surgery developed an influencer council for the hotel and its amenities to establish the location as a “go to” London destination. The influencer council included Graham Norton, Dylan Jones, Richard Madden and Matthew Williamson.

THE RESULT

The launch event was featured in publications such as Hello!, The Evening Standard, ES Magazine, The Mail Online and more. This generated a reach of over £29,455,00.



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