THE BRIEF
Surgery held the Oliver Spencer AW19 LFWM show at the new Lecture Theatre at The Royal Academy.
THE METHOD
Surgery invited key members of UK and International menswear press to attend the first ever fashion show at this venue. Attendees enjoyed an unspoiled view of the AW19 collection. Surgery recruited well known male models to walk in the show such as Isaac Carew, DJ Fat Tony and Kyle De’Volle which garnered considerable press interest. Surgery secured VIP attendance such as, David Gandy, Oliver Proudlock and Yungen.
THE RESULT
Top UK and International press from publications such as GQ, Esquire, Men’s Health, L’Officiel, WWD, The Business of Fashion and more where in attendance. Surgery reached over 20,634,000 individuals through social posts and a further 40,000,000 through articles and reviews with a PR Value of £298,232.
Project Details
Date: February 13, 2019
