THE BRIEF
Surgery held an event at the Oliver Spencer Soho Store in celebration of an installation championing sustainability by renowned environmental artist, Wolfgang Buttress.
THE METHOD
The installation marked the start of an explorative journey that highlights the importance of being environmentally sustainable within a wasteful industry. The event aimed to announce Oliver Spencer’s first steps in focussing on the environmental effects of his business, a new sustainable direction and partnership that will inspire his SS19 collection. Press, friends of the brand and VIPs, invited by Surgery, were treated to music, cocktails and the opportunity to chat with both the artist and the designer.
THE RESULT
Top tier UK-based press from a variety of menswear publications attended the event, as well as key VIPs. The event generated articles in The Jackal, Wallpaper Hunger, Cent and Brummel, announcing a new sustainable direction for the brand.
