THE BRIEF
Elevate and increase awareness of the UK Fashion & Textiles Association’s annual awards ceremony. Engage industry professionals and talent as judges and presenters.
THE METHOD
People Surgery Group placed included Jack Guinness, Amber Le Bon as presenters and Laura Whitmore, George Lamb, Sophie Ellis Bextor and more.
THE RESULT
The campaign achieved a wide reach and national coverage. The total PR value of the campaign was £132,712, surpassing 2014 by 70%.
