THE BRIEF
Surgery hosted a Revival Party to celebrate the launch of, heritage denim brand, Wrangler’s Blue & Yellow Spring Summer 18 collection.
THE METHOD
Taking over an underground car park in London’s Soho, guests and VIPs were treated to music from DJ’s Josh Ludlow and Lou Hayter, supported by Haig Club, Camden Town Brewery beer and Tynant Water.
THE RESULT
The event generated coverage across major national news
pages including, The Mail Online and The Sun as well as industry publications such as Drapers and Fashion Network with a total readership of 30,534,211. Wrangler saw a successful launch in sales of their collection. The PR value achieved over the season reached £2,124,452.
