THE BRIEF
Surgery was appointed lead agency for Wrangler Europe, managing all satellite agencies.
THE METHOD
Surgery was in-charge of managing all 17 satellite agencies working across look book creation, collection launch which included Blue Bell and Blue Bella, campaign management and event management in Barcelona, Milan and Stockholm. Surgery also had input in Wrangler’s ‘We Are Animals’ advertising campaign and briefed all agencies regarding marketing and PR.
THE RESULT
As Wrangler’s European agency, Surgery managed to increase its coverage from £1,268,950 in 2008 to £5,395,160 in 2010.
Project Details
Date: February 14, 2019
